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Time is money, especially when you own your own interior design business, so it’s important to learn how to sell your services and how not to undersell them. If the answer is yes, then the next step is to start brainstorming your own! Think about what do you want to offer your clients and how will you price those packages.Looking for an interior design pricing strategy or need advice on how much to charge your interior design clients? This article is going to help you with just that. Have I convinced you to create your own packages yet? Instead, sharing your consultation fee or a "starting at" price can be a good way to weed out tire kickers and set a precedent that will (hopefully!) only bring serious inquiries your way. If you're planning to charge hourly, you can still create packages with pricing, but publishing a set price may not work well for you.
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If you plan to charge a flat fee for your packages, you can easily share your pricing - this structure tends to lend itself well to that. This is a controversial topic for sure, but I'll tell you why I think it's important to at least publish some kind of pricing publicly: It's a "gatekeeper" that helps you attract your ideal clients, and, in the age of the Internet, people expect to know at least a “starting at” price for a given service before they commit. You want to make it easy for folks to figure out what you do and give them the opportunity to click over to read more. On your website, duh! ? But more specifically, create a dedicated page on your website and link it to at least two places: your navigation and your home page. Next steps - how they can contact you about working together what they'll receive at the end of the projectĪ typical timeframe for completing a project The kind of service you're offering - e.g.
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What should you include in your packages? Now of course every project isn't going to fall neatly into a defined package, so there will be times when you craft a custom proposal based on the client's needs (I'm actually doing that for a project right now!), but the packages you've published will give them a really good idea of how you work. Packages are a fantastic way to communicate your value and outline the project scope. By the time a new project inquiry hits your inbox, that person will likely be anxious to move forward with you since they already have a good understanding of your services and how you can help them. The clearer you can be up front, the more likely you are to attract your ideal client. I'm a big proponent of transparency and helping folks understand exactly what you offer. Let's do a little Q&A to think through this idea together! Why packages? When you're starting a design business (or changing things up in your current biz!), one of the early decisions you need to make is how you're going to offer your services, right? It's important to let potential clients know what you do and how you do it so they'll be able to tell right off the bat if you're a good fit for their project. That's a question I've been hearing a lot lately from my one-on-one support clients and it's a GREAT topic to tackle. "Can you help me put my design packages together?"